Coronation Street First TV Soap To Feature On Google Street View

Coronation Street will become the first ever TV soap to feature on Google Street View

Producers of the popular series have thrown open doors for the Google Street View car, making it the first TV soap ever to do so.

ITV invited Google to put the street on the virtual map so that its millions of fans can explore as if they were the characters in the programme.

Today the Street View car, which features specially designed camera equipment on its roof, drove down famous cobbled the street to take the images.

The idea was the brainchild of ITV’s digital agency BBH and was inspired by a new ad campaign to promote the show’s website which features nosey Norris Cole spying on his neighbours using high tech devices.

These images will now be processed and carefully stitched together, a technological process that can take several months. They will be made available at a later date in Street View on Google Maps, with a link available on the broadcaster’s website.

An ITV spokesperson said: “Thanks to Street View, fans will be able to have a good nose around the set in a way that would have been unimaginable almost 50 years ago when the show first aired. “

Google added: “This is the first ever TV soap to be photographed for Street View and we’re thrilled that soon fans up and down the country will be able to imagine themselves heading down the street to enjoy a pint in the Rovers.”

Images of the Street View car can be seen on

www.itv.com/soaps/coronationstreet/news/googlestreetview/

Image © ITV Plc Malcolm Hebden plays Norris Cole

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