Eco Dragon’s Den Success – Contemporary Eco Design

Max McMurdo founded reestore, the contemporary eco furniture design company that was so successful on the popular BBC programme ‘Dragons’ Den’, in 2002.

With a degree in Product Design and Visualisation from Bournemouth University on the South coast of England, and following a brief stint spent working in the car manufacturing industry in Germany, Max quickly realised that his future happiness, and that of the planet did not lie in designing minuscule parts for motor vehicles and returned to England with an ambition to establish a world-class, eco furniture design company.

reestore’s ethos is simple – take everyday waste objects and turn them into stylish, highly desirable yet eco-friendly pieces of furniture. ‘Eco’ doesn’t have to mean ugly or worthy, in Max’s opinion and this can be seen in the iconic designs that he has produced consistently since launching the company, designs like the ‘Annie’ shopping trolley chair and ‘Max’ bathtub chaise.

In recognition of his unerring commitment to designing stylish, yet eco-friendly furniture, Max is one of the ‘Expert Judges’ for The Observer newspaper’s annual ‘Ethical Awards’ in the UK, regularly speaks at industry events on the topic of sustainable design, as well as writing opinion columns on eco design for industry leading magazines.

Visit reestore.com or call 01234 376 920.

One Response to “Eco Dragon’s Den Success – Contemporary Eco Design”

1. Just_browsing says:

   January 6, 2010 at 9:24 pm

   Just wanted to point out the “shopping trolley” chair is an obvious plagiarism from early 80-s “Consumer Rest” chair by Stiletto Studios. Mr. McMurdo being product design graduate surely must be familiar with that iconic design!

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