The Rough-And-Tumbler Underwear With Ryan Ford

Ginch Gonch fashion hits the Big “Rig” Time with Its new Load’n & Dump’n Collection.

Montreal, QC Ginch Gonch, the rough-and-tumbler underwear and Loungewear Company, is jack hammering its way back into the hearts of millions with the launch of its newest line, The Load’n & Dump’n collection, featuring playful dump trucks.

The three designs in the current Load’n & Dump’n collection, the “Engineered”, “Multiple Trucks” and the “Victorians”, have all been unloading with such great success that a fourth design “70s” was released in February.

Made from a breathable, body-conforming stretch fabric (95% cotton and 5% Lycra), the Load’n & Dump’n briefs are available in blue, red, green and black. The “Engineered” line features a single loader truck in the front and a dumper on the rear. The “Multiple Truck” line features a quarry-full of adorable digger and hauler trucks and the third design in the collection the “Victorians” features vintage dumpsters. The collection and its images are set against Ginch Gonch’s ‚“recycling rose” - their official 2009 trademark emblem that encourages recycling as an important way to live green and be kind to our earth. The signature one and a quarter inch microfiber elastic logo waistband, with matching stitched trim give the collection a hip, tailored look.

“I’ll knock out anyone who makes fun of me in my Ginch,” warned Mixed Martial Arts welterweight fighter Ryan ‘The Real Deal’ Ford; the mighty-muscled, multi-tattooed celebrity face of the Load’n & Dump’n campaign. “Ginch Gonch reminds me to take at least two moments each day from my rigorous training and smile. After all, I’m living my childhood dream.”

Ryan Ford is the son of retired boxer Allen Ford, once ranked third in the world and recently inducted into the Canadian Boxing Hall of Fame. As the celebrity face of Ginch Gonch, the young Ford is making history of his own, becoming the first professional Martial Arts Fighter to win an endorsement contract with a leading underwear brand.

Interesting Fact!

Ginch Gonch – the title of the company comes from the Canadian slang words for underwear “ginch” and “gonch” – is heralded for its innovative and oftentimes outlandish designs.

For a peak at all of Ginch Gonch’s rollicking new designs, visit the website link.

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