Judy Craymer to produce Viva Forever a Spice Girls Musical for the stage

Judy Craymer, producer of the global film and theatre smash hit, Mamma Mia!, has announced an agreement with Simon Fuller’s new XIX company, The Spice Girls and Universal Music

Judy Craymer Productions is to create and produce a new musical, under the working title Viva Forever, based on the songs of another world-wide phenomenon, The Spice Girls.

This is not a tribute show, but it will harness the distinct personality of The Spice Girls to create a musical that celebrates the energy and excitement of the biggest girl-band of all time.

Judy Craymer says, “I’m delighted that Simon Fuller and The Spice Girls are so supportive of the idea of Viva Forever.  I want to create a unique celebration of the band and its music, with its own flavour and joyful message.  It is important to me that the excitement, style and humour of The Spice Girls is well represented on stage.”

Simon Fuller says, “The girls and I are very excited to be working with Judy Craymer. What Judy has achieved with her all conquering box office smash hit Mamma Mia! and what the Spice Girls created with their powerful record breaking mix of ‘Girl Power!’ and hit songs, has influenced pop culture more than anyone can imagine. Now with this incredible new project Viva Forever we all come together as partners with a combined focus to create something really special for this next decade.”

The Spice Girls is the band which invented girl power, sold 75 million records and topped the chart in every country in the world with their albums and many hit singles. They have received countless awards and accolades, including four Brits, three American Music Awards, three MTV Europe Music Awards, three World Music Awards, and one MTV Video Music Award.

The global hit Mamma Mia! has played to a total audience of over 42 million and has taken over $2 billion in the decade it’s been running. There are currently more productions of Mamma Mia! playing around the world than any other musical; a total of eight productions (three residents; London, Broadway and Mexico and five tours; International, Dutch, Spanish, US and Australian). Mamma Mia! the Movie is the highest grossing movie ever released in the UK and the highest grossing musical film worldwide.

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